Twelve years in, they’re just getting started. It’s a winding one that eschews the traditional routes to business success. Simply, the story of how two dot-com guys carved out a sizable chunk of the women’s apparel industry for themselves hasn’t been told. And Revolve’s origin story, while full of twists and turns, doesn’t have the unconventional underdog narrative that Nasty Gal’s Sophia Amoroso benefitted from. Revolve doesn’t have a celebrity attached to its operations, like ShoeDazzle had with co-founder Kim Kardashian, or The Honest Company with Alba. They rejected big, impressive-sounding piles of venture capital money. They haven’t rallied tech blog hype or campaigned for South by Southwest keynote speeches. Co-founders Michael Mente and Mike Karanikolas, known as “The Mikes” to the company’s 500 employees, have kept a low profile since they started the company more than a decade ago. (“Gypset” is a portmanteau of “gypsy” and “jet set.”)īut for its customers, who include not only the gypset set but those aspiring to it, Revolve has a cult status. There’s no copy of Gypset Style, the handbook for self-styled bon vivants and “high-low cultural nomads,” on your coffee table-one piece of the perfectly decorated apartment in which you barely spend time. You aren’t a trendy twentysomething who can pull off a skintight white suit with no shirt underneath. If you’ve never heard of Revolve, you probably don’t travel in the right circles. The Revolve Hamptons House in Sagaponack, New York this summer. And Revolve is profitable, having grown more than 50% each year since 2012. It’s more than twice as much as Jessica Alba’s Honest Company, valued at $1.7 billion, is predicted to earn this year. That’s a multiple of what e-commerce peer Nasty Gal pulls in, and more than British luxury site Farfetch, which investors recently valued at $1 billion. The company was founded in 2003 by chief executive officers Michael Mente and Mike Karanikolas.Revolve is a Los Angeles clothing company on track to sell $400 million worth of dresses, hats, and other trendy young women’s apparel this year. Past Revolve events have brought out the Kardashian-Jenner clan, Megan Fox, Lori Harvey, Angus Cloud and performers Post Malone, Cardi B and Offset, among others. “Whether they are sharing photos or videos of their favorite brands and styles, managing their dynamic e-commerce platforms, or giving expert advice in real time, one thing is key - having a secure, reliable connection is table stakes for these creative entrepreneurs,” Erin Scarborough, AT&T’s senior vice president of fiber broadband and marketing, said in a statement. RSVPs are required, available on the Revolve site. nonprofit providing essential needs to children living in poverty across the U.S. Revolve stockings will be available with beauty goods benefiting Baby2Baby - the L.A. “It’s also important for us to activate during the holiday season to remind the consumer of the vast offering we have on the site including holiday dresses, outerwear, cozy wear, beauty, holiday gifts and so much more,” she continued.Ī shopable event for its Gen Z and Millennial consumers, visitors can expect “holiday cottages full of the season’s best cozy wear, wreath making, cookie decorating and holiday caroling,” with AT&T hosting “a Hot (Cocoa) Spot,” cotton candy station and ferris wheel. Retail Scene, Is Closing After More Than 45 Years in Business
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